About Jeff McLarty

Why Focal Point Edmonton?

Focal Point is a global coaching franchise with proven playbooks, assessments, and a large coach network. You don’t just get one coach—you tap into a system.

Access to specialized toolkits: strategy, execution, sales, leadership, time.
Peer coach network for niche problems and second opinions.
Curriculum and workshops refined across industries.
DISC and Navigational Conversations certifications for people-systems.
Case patterns and benchmarks that shorten your path to results.

Jeff at a glance

Seasoned entrepreneur with diverse experience working with organizations both large and small from family businesses to governments
Scaled his own business, growing from one to managing a team of 25 with multiple revenue streams
Former Executive Director of a major not-for-profit where he managed both staff and hundreds of volunteers
Experience includes working with leaders in aerospace, Artificial Intelligence, Managed IT Service Providers, construction and more

Jeff’s path to coaching

Leadership & community

Governing Board Member, Lethbridge Chamber of Commerce (2013–2016)
Vice Chair, Community & Social Development Committee, City of Lethbridge (oversight of ~$38M budget)
Charter Treasurer, South Canadian Rockies Destination Management Association
Early Stage Startup Coach, Edmonton Unlimited
Facilities Manager, Holyrood Community League
President, Telecomunicators Toastmasters Club
Instructor, Anderson Career Training

Education & certifications

Bachelor of Management, Athabasca University (nearing completion)
Business Administration Diploma, Lethbridge Polytechnic (Honours)
Focal Point Business Coaching Certification
Certified Navigational Conversations Facilitator
International Coaching Federation Member
Authorized DISC Personality Assessment Trainor

Entrepreneurial foundation

Raised in an entrepreneurial & farming family.
First sale at age 10 in his mother’s small town jewelry store.
Early exposure to ranch and retail operations shaped an entrepreneurial spirit, an appreciation for building a business, and a commitment to hard work.

Early career

Early experiences moved Jeff from farm boy, through the oil patch as a rig hand, and onto Journeyman Heavy Equipment Technician— before returning to business school, providing a deep understanding and ground-level respect for working on the frontline in addition to the merits of working in the office.

While attending business school, he worked in sales and learned many new skills through years of active volunteerism, having served with over 100 different organizations, including serving as Vice Chair of Community and Social Development for the City of Lethbridge and Board Member of both the Chamber of Commerce and Economic Development.

Due to hard work, extensive volunteer experience and reputation he was named Executive Director of United Way of Southwestern Alberta at the age of 33 a post he held for 6 years; for which he was recognized in the inaugural listing of the Top 40 Under 40 in Lethbridge among other local accolades.

Business ownership & operations

On his honeymoon, with a little too much spare time on their hands, Jeff’s new wife became his new business partner when they both decided they should leave the city and buy a “quiet” little country store that was up for sale on the steps of the soon-to-be-minted Castle Provincial Park.
With a little bit of hard work and ingenuity, what started out as a small “Mom & Pop” operation quickly grew from one staff member, to a team of twenty-five with operations in several revenue segments, including a popular deli, liquor and convenience store, retail and wholesale bakery, catering operations and more.
After six years of rapid growth and having added significant value to the business, the couple was able to realize a profitable exit and relocate with their family to Edmonton to be closer to friends and family.

Recent experience & transition to coaching

After a successful business exit, Jeff was recruited to consult for a UK based Hydrogen electric heavy-payload drone startup on investor development and Canadian market entry; he eventually served as interim COO where he worked to refine business and manufacturing plans for the firm.

After a strategic investor encouraged the company to shift away from Canadian operations, Jeff exited the firm amicably, thankful for the experience gained in both deep tech development and venture capital funding.

Jeff continued to work as a consultant for long-time associates on various consulting projets while searching for his next “big” business idea. As happens to many entrepreneurs, what started out as an enjoyable side project quickly turned into a full time passion project.

Searching for solutions to bring even more value to his clients, Jeff bought into the Focal Point training franchise to add their deep content library and worldwide network of subject matter experts to his own experience in serving his clients. Which led to the present day operation known as Focal Point Business Training Edmonton.

How this helps your business

Client Testimonials

Leaders report lower stress, improved focus, and increased productivity after working with Focal Point Edmonton. Here is what they say.

“We were lost working in the business and had no idea how to break out of the loop to grow our business. That's when we met Jeff McLarty at an event, and we resonated with him right from our very first conversation. Fast-forward a few months and after completing our first training, we now have a much clearer idea of how to navigate forward, track our results, and plan for scaling the business. He helped us to define a clear structure to our business and gave visibility on what was missing. Beyond being a great business coach, Jeff is also a wonderful human being. Thank you, Jeff!”

“I had the pleasure of working closely with Jeff during his contract with Qdot Technology. I can say with confidence that he is a great addition to any organization. He is diligent, professional, insightful, and highly adept at strategic thinking. As a technology development company, having someone with his business acumen involved was very helpful in refining our vision for the future. If our paths cross again in the future, I would not hesitate to work with him.”

“Jeff did a great time management workshop for our non-profit organisation! He was able to tailor the content for our needs and was great to work with. Highly recommend.”

“Jeff is absolutely wonderful to work with. He is a wealth of information and was able to tailor each session to my needs. He helped me with practical strategies to lead and grow my organization, theoretical backgrounds for team-building and task development, and provided supportive mentorship as I applied the things I learned. He is calm, engaging, well prepared, and a very enjoyable person to be around. I highly recommend Jeff as a business coach. Both I and my organization have benefited from working with Jeff. Thank you so much, Jeff!”

Working with Jeff and Focal Point has been an absolute game-changer for Zero-Defect Canada. As an IT entrepreneur and a newcomer from Brazil, the initial challenge of entering the Canadian market, especially navigating the unique business customs and network here in Edmonton, was immense. Jeff provided not just mentorship, but strategic clarity that immediately accelerated our operations. He helped us transform general business ideas into actionable strategies, which was critical for a company like ours. His insight into the local ecosystem allowed us to quickly pivot and focus our efforts where they matter most, saving us months of guesswork. I highly recommend his expertise to any business looking to successfully establish and scale their operations in Canada. Thank you, Jeff, for your mentorship and support.

Ready to work with Jeff?

I am excited to find out where you want to go and how I can help you get there!

Do you want to…